what makes the sleep number store different? you walk into a conventional mattress store, it's really not about you. they say, "well, if you wanted a firm bed you can lie on one of those." we provide the exact individualization that your body needs. oh, yeah! once you experience it, there's no going back. now, save on the closeout of our classic special edition bed set. just $1299, a savings of $600. plus, 36-month financing on all beds through memorial day. only at the sleep number store. sleep number. comfort individualized.